XCMG Topping the List with Brand Value Exceeding 100 Billion

Recently, the 19^th World Brand Summit was held by World Brand Lab. The list of China's 500 Most Valuable Brands in 2022 was released.

XCMG’s brand value exceeded CNY 100 billion for the first time, ranking 63^rd with CNY 103.587 billion.

The brand value of XCMG Hanyun exceeded CNY 12 billion and debuted on the list at 438^th.

According to the reporter, the selected 500 enterprises are from 25 related industries. 23 brands in machinery industry are selected.

As the leading construction machinery enterprise with great competitiveness and influence, XCMG has topped the list of construction machinery industry for 9 consecutive years, witnessing the birth and thrive of China's manufacturing industry. This breakthrough has set a benchmark in the industry.

As the first industrial internet platform in China, XCMG Hanyun has been rated as a national cross-industry and cross-field industrial internet platform for 4 consecutive years, and has been ranked among the top three. This time, it rankes among China's 500 Most Valuable Brands for the first time with a brand value of CNY 12.018 billion.

World Brand Lab believes that, as the concentrated embodiment of the core competitiveness of enterprises, brand is not just an intangible asset, but also a complex ecosystem. Building a brand ecosystem is a win-win situation for both consumers and brands.

Under the theme of “Qi and Momentum: Rebuilding Brand Ecosystem”, summit organizers invited world-renowned experts and Chinese entrepreneurs to have a broad dialogue on the reconstruction of brand ecosystem.

At the summit, Zhang Qiliang, founder and CEO of XCMG Hanyun, shared his experience and insights on brand ecosystem construction online:

“As a technology-driven platform, XCMG Hanyun is committed to providing global users with intelligent manufacturing and digital transformation solutions, realizing comprehensive interconnection of users, devices and goods. We will keep optimizing production methods, operation management and service modes and strengthen the brand with key technologies and products.”

XCMG has been insisting on innovation, increasing the investment in technology research and development and human resources to realize a transition from “manufacturing” to “creating”. When the Double Carbon strategy was proposed, XCMG had already been following the concept of digitization, intelligence and energy-saving transformation to meet the need of users, which also boost the transformation of brand ecosystem.

As one of the authoritative awards in the field of brand research, China's 500 Most Valuable Brands is released by World Brand Lab, a global brand value research institute. It is the 19^th year that the World Brand Lab has compiled the list. It is one of the most authoritative and influential lists in the field of brand research in China.

At the Summit, Steve Woolgar, Chairman of the Academic Committee of the World Brand Lab and Professor Emeritus of Marketing at Oxford University, said:

“Brand is the image of a country, and I hope that more people in the world will learn about China's story through Chinese brands. Over the past 17 years, I have witnessed the rapid growth of Chinese brands, some of which have earned global reputations and influences, including State Grid, Haier, Sinochem Holdings, China Resources, China Southern Power Grid, China Resources, Wuliangye, XCMG, Power Dekor, Hengli Group.”

Brand is the core competitiveness of the society and the soul of an enterprise. The nomination of China's 500 Most Valuable Brands is an affirmation for XCMG to continuously lead and promote China’s manufacturing industry.